Clinic Edge — Plan
clinic-edge.com · March 2026
What it is
A new patient acquisition machine for private medical aesthetics clinics. Not "a website agency" — a system that turns Google searches and Instagram traffic into booked appointments.
Fixed setup fee. Monthly retainer. Clinics pay because one extra patient a week covers the cost.
Why aesthetics
- Average treatment value: £300–800. Busy clinic: 10–20 treatments/day.
- They live and die by Google and Instagram. Most have terrible websites but know they need to look premium.
- Already spending £1–3k/month on ads going nowhere because the landing page is garbage.
- New patient acquisition is everything — treatments are repeat, LTV is high.
- Not price sensitive. They charge £500 for 20 minutes of work.
- Growing fast. Concentrated in cities. Competitive with each other.
The pitch: "Your competitors are taking your patients because they look better online. We fix that."
The Product
Setup — £7,500
- Full website rebuild: Home, Services (per treatment), About/Team, Before & After, Reviews, Book
- Instagram-quality visual language — these clinics compete on aesthetics, the site has to match
- Google Business Profile setup/optimisation
- WhatsApp Business configured:
- Auto-reply to new enquiries
- Booking confirmation sequence
- 24hr appointment reminder
- Post-treatment review request
- Schema markup, local SEO, Core Web Vitals clean
- Delivered in 7 working days
Monthly retainer — £750/month
- 2 SEO blog posts/month (targeting local treatment searches: "botox Oxford", "lip fillers Bristol")
- Google review management and response
- Monthly performance report
- WhatsApp sequence updates
- Priority support
The maths for the client: One new patient/week from improved Google presence = £1,200–3,200/month in additional revenue. Retainer is £750. The conversation is short.
Acquisition — How We Get Clients
1. Outbound email (first clients, fast)
Raj builds a target list of private aesthetics clinics in UK cities. Filters: private only, existing website (so they're already invested), Instagram presence (signals they care about image).
Email is personalised — references their specific site, their specific gap, their specific city. Not a template blast.
Sequence:
- Email 1: The gap ("I found your clinic while looking for [treatment] in [city]. Here's what your current site is costing you.")
- Email 2 (day 4): One concrete example ("Here's a clinic we helped in [nearby city] — 40% more enquiries in 60 days.")
- Email 3 (day 9): Short close ("Worth a 15-minute call?")
Volume: 50 targeted emails/day. At 2% conversion to call, that's 1 call/day. At 20% close rate, 1 client/week.
Sending domain: team@clinic-edge.com (warmed up 2 weeks before launch)
2. pSEO (long-term engine)
Landing pages targeting "[treatment] clinic website [city]" — "aesthetics clinic website London", "botox clinic marketing Oxford" etc.
Low competition, high intent. I generate the content, deploys automatically, compounds forever.
Timeline: 3–6 months to rank. Zero marginal cost per lead after that.
3. Before/after as social proof
Every completed site becomes a case study. "We rebuilt [Clinic Name]'s site. Here's what changed." Posted on LinkedIn (Andrei's profile) and the Clinic Edge site.
Clinic owners are on LinkedIn. One post per case study. The work sells itself if it's good.
4. Partnership channel (highest leverage)
Aesthetic equipment suppliers (Allergan, Merz, Sinclair) have direct relationships with every clinic in the UK. One partnership = access to their entire client base.
Offer: 15% referral fee (£1,125/client). They recommend us, we handle everything, they make money for a warm introduction.
The Build Stack
Sites:
- Next.js + Cloudflare Pages (same infrastructure as Raj Mahal and Christina's)
- Keystatic CMS for client content editing
- Template built once, configured per client
- Claude Code does the build from Raj's brief
WhatsApp CRM:
- WhatsApp Business API via 360dialog (cheapest, most direct)
- Pre-built sequence templates
- Client uses their own WhatsApp Business number
Lead intake:
- Simple onboarding form: clinic name, treatments, location, photos, existing copy
- Raj processes → briefs Claude Code → site live in 7 days
Outbound:
- Raj researches targets via Google Maps + web scraping
- Writes personalised emails
- Sends via Instantly or Smartlead (dedicated sending infrastructure)
- Tracks opens, replies, books calls
What Raj Does vs. What Andrei Does
| Task | Who |
|---|---|
| Build target lists | Raj |
| Write + send outbound emails | Raj |
| Write site content from client brief | Raj |
| Brief site build | Raj |
| Build site from template | Claude Code |
| Configure WhatsApp sequences | Raj |
| Write monthly SEO content | Raj |
| Sales calls | Andrei (or async Loom) |
| Partnership outreach | Andrei (one call, high leverage) |
| Client approval/sign-off | Andrei |
Andrei's time: 2–3 hours/week once running.
Revenue Targets
| Month | Clients | Revenue |
|---|---|---|
| 1 | 2 setup | £15k |
| 2 | 3 setup + 2 retainer | £22.5k + £1.5k |
| 3 | 3 setup + 5 retainer | £22.5k + £3.75k |
| 6 | 2 setup + 12 retainer | £15k + £9k |
Month 6 steady state: £24k/month (£15k setup + £9k recurring). Retainer base compounds every month.
First Moves (this week)
- Register clinic-edge.com ✅ (Andrei)
- Set up team@clinic-edge.com — Google Workspace, start warming the domain
- Build the template — Claude Code, one aesthetics clinic base site
- Build the Clinic Edge site — 3 pages: Home, Work, Contact. Sharp. Looks like what we sell.
- First outbound list — Raj researches 200 private aesthetics clinics in London, Manchester, Bristol
- Email sequence — Raj writes the 3-email sequence
- Start sending — week 2, once domain is warmed
Open Questions
- Does this sit under OQVA or standalone?
- Andrei on sales calls, or fully async (Loom demo + Calendly)?
- Any existing contacts in the aesthetics space worth a warm intro?